Web apps that replace the spreadsheet chaos
Customer portals, internal tools, booking systems and SaaS products — engineered in React, Next.js and TypeScript by a senior team with ex-Amazon and Ticketmaster experience, with the price fixed before we start.
How we approach it
Most businesses hit the same wall: the spreadsheets, shared inboxes and copy-paste routines that got you here start costing real money. Orders get missed, quotes take days instead of minutes, and one person holds the whole process in their head. A custom web app replaces that patchwork with a single system built around how your business actually works — one source of truth your team and your customers can log into from anywhere.
We build the kinds of applications off-the-shelf software can’t cover: customer portals where clients track orders and download documents, internal tools that automate quoting and scheduling, booking systems that take payment and sync calendars, and full SaaS products taken from idea to paying users. Every build starts with the workflow, not the technology — we map how work moves through your business today before we design the system that improves it.
The stack is modern and deliberately boring: React and Next.js on the front end, Node.js and TypeScript on the back, PostgreSQL for data, and AWS infrastructure that scales with demand rather than falling over at the first busy Monday. Where systems you already rely on — Xero, Stripe, HubSpot, your CRM or ERP — need to stay, we integrate with their APIs so data flows automatically instead of being retyped.
Our engineers spent years building software inside AWS, Ticketmaster and the UK’s largest news publisher, and we apply that same discipline here: automated tests, staging environments, code review and documentation on every project. Custom web applications start from £15,000, with the scope and price fixed in writing after a free 30-minute scoping call — no day rates, no drift.
Web Apps, done properly
Customer portals
Secure logins where your clients place orders, track progress, download invoices and get answers — cutting the emails and calls your team fields every day.
Internal tools
Quoting, scheduling, stock and job management built around your exact process — replacing the spreadsheets that break the moment two people edit them at once.
SaaS product builds
From idea to paying customers: multi-tenant architecture, Stripe subscription billing, user management and the analytics to see what users actually do.
API integrations
We connect the systems you already run — Xero, Stripe, HubSpot, CRMs, ERPs and courier APIs — so data moves automatically instead of being retyped.
Built on AWS
Cloud infrastructure that scales with load and is priced to your usage, with automated backups, monitoring and alerting configured from day one.
Engineering discipline
TypeScript end to end, automated testing, staging environments and documentation — so the app keeps working and any competent team could take it on.
From first call to launch
- 01
Scope
A free call, then a short discovery exercise mapping the workflow the app must handle. You get a written specification and a fixed price before anything is built.
- 02
Design & prototype
Clickable Figma prototypes of the key screens, tested against real scenarios with the people who’ll use them — the cheapest point to change direction.
- 03
Build in sprints
Senior engineers build in two-week sprints on a staging environment you can log into, with working software to react to from the first weeks, not the last.
- 04
Launch & support
We handle deployment, data migration and team onboarding, then stay on for monitoring, fixes and the improvements you’ll inevitably want once it’s live.
Web Apps questions, answered
How much does a custom web app cost?
Custom web applications start from £15,000. A focused internal tool or customer portal typically sits at the lower end; multi-tenant SaaS platforms with billing and complex integrations cost more. After a free scoping call we put the full scope and a fixed price in writing — you’ll never get a surprise invoice mid-build.
How long does a web app take to build?
Most first versions launch in eight to sixteen weeks depending on scope. We build in two-week sprints on a staging environment you can log into throughout, so you see working software early rather than waiting for a big reveal. Where it makes sense, we phase the scope so something useful ships sooner.
Should I build custom or use off-the-shelf software?
If a £30-a-month tool covers 90% of what you need, buy it — we’ll tell you so on the scoping call. Custom makes sense when your process is your competitive edge, when you’re paying for five tools that don’t talk to each other, or when subscription seats across a growing team cost more than owning the system outright.
Can the app connect to the systems we already use?
Almost always, yes. We regularly integrate with Xero, Stripe, HubSpot, Google Workspace, courier and payment APIs, and industry-specific CRMs and ERPs. If a system exposes an API we can usually connect it; if it doesn’t, we’ll find a workable route — scheduled imports, exports or automation — and be honest about the trade-offs.
Who owns the code, and what happens after launch?
You do — full source code, documentation and the cloud accounts are yours, so you’re never locked in. After launch most clients take a support plan covering monitoring, security updates and small improvements, but it’s optional. Because everything is tested and documented, any competent development team could pick the project up.
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Let's talk about your project
Tell us what you're trying to achieve. A free 30-minute chat, no obligation — we'll tell you honestly what we'd recommend, what it would cost and what it should pay back.