Privacy policy

Who we are

Built By Unicorns Ltd is a web, app and AI development agency based in Surrey, England. We are the data controller for the personal data collected through this website (www.builtbyunicorns.co.uk).

• Company: Built By Unicorns Ltd
• Contact: hello@builtbyunicorns.co.uk

If you have any questions about this policy or how we handle your data, email us and a human will reply.

What we collect

We only collect personal data you choose to give us, plus some standard analytics about how the site is used:

• Contact form: your name, email address, company and message, submitted via Netlify Forms.
• Resource downloads: your name, email address and company, so we can send you the resource you asked for.
• Bookings: if you book a call, your name, email address and any notes you add are handled by Cal.com, our scheduling provider.
• Analytics: we use Google Tag Manager and Google Analytics, plus the Meta Pixel, to understand how visitors use the site. These tools set cookies and collect information such as pages visited, approximate location and device type.
• Email: when we email you, we use Resend (for automated emails, such as sending a resource you requested) and Zoho Mail (for our day-to-day inbox).

Why we process it

Under UK data protection law we need a lawful basis for everything we do with your data. Ours are:

• Consent: when you ask us to send you a resource or agree to receive marketing emails. You can withdraw consent at any time.
• Legitimate interest: when we respond to your enquiries, and when we use analytics to understand and improve the site.

What we do with it

We use your data to respond to your enquiries, deliver the resources you request, and improve the website. That's it. We never sell your data, and we don't share it with anyone except the service providers listed below who help us run the site.

Who we share it with

We use a small number of trusted third parties to run this website. Each one processes data on our behalf:

• Netlify — website hosting and form handling
• Google — Google Tag Manager and Google Analytics
• Meta — Meta Pixel for advertising measurement
• Cal.com — call booking and scheduling
• Resend — transactional email delivery
• Zoho — business email

Some of these providers process data outside the UK. Where they do, the transfer is protected by appropriate safeguards, such as the UK International Data Transfer Agreement or an adequacy decision.

How long we keep it

We keep enquiry data for as long as we need it to handle your enquiry and any follow-up, then delete it. Analytics data is retained according to each provider's default retention settings. If you'd like us to delete your data sooner, just ask.

Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Have inaccurate data corrected
• Have your data erased
• Restrict how we process your data
• Object to our processing of your data
• Receive your data in a portable format

To exercise any of these rights, email hello@builtbyunicorns.co.uk. If you're not happy with how we've handled your data, you have the right to complain to the Information Commissioner's Office at ico.org.uk.

Cookies

This site uses two kinds of cookies:

• Essential cookies — needed for the site to work properly.
• Analytics and marketing cookies — set by Google Analytics and the Meta Pixel to help us understand how the site is used and measure our advertising.

You can control or delete cookies through your browser settings at any time. Most browsers let you block cookies entirely, block third-party cookies, or clear cookies when you close the browser. Blocking analytics cookies won't affect your use of the site.

Changes to this policy

If we change how we handle personal data, we'll update this page and revise the date at the top. Significant changes will be flagged clearly on the site.

See also our terms & conditions.