Software for fitness & wellness
Fitness businesses run on schedules and memberships — and the tools for both are either expensive platforms that take a cut or spreadsheets that don’t scale. Custom software gives you the booking and membership experience without the per-member tax.
What usually gets in the way
- ✕Class booking platforms that charge per member or per transaction
- ✕Memberships and payments managed by hand
- ✕No branded app, so clients live in someone else’s platform
- ✕Coaching and progress tracking spread across apps and chats
How we'd help
- Class and session booking with waitlists
- Membership management and recurring billing
- Branded client apps for coaching and progress
- Dashboards for occupancy and revenue
Working with fitness & wellness businesses
Fitness platforms price like landlords: per member, per month, forever. That's tolerable at 50 members and painful at 500 — at which point you're paying thousands a year for software whose main feature is a calendar. Custom flips the model: you pay once for a system you own, and adding your thousandth member costs nothing.
The core build is usually class booking with waitlists, recurring membership billing through Stripe or GoCardless, and a simple check-in flow. For coaches and PTs, a branded client app changes the relationship — your clients open your app for their programme and progress, not a generic platform with your logo squeezed into a corner.
The dashboards matter more than people expect. Which classes fill, which quietly lose money, what churn actually looks like month to month — most studio owners are guessing at these. Once the booking and billing run through your own system, those answers are just there.
Common questions
- Can it handle recurring memberships and failed payments?
- Yes — recurring billing via Stripe or GoCardless with automatic retries and dunning emails for failed payments. Failed-payment chasing is exactly the kind of admin the system should do so you never have to.
- Do I need a mobile app, or is a web booking system enough?
- For most studios, a fast mobile web experience covers booking and it's cheaper to build. A branded app earns its cost when clients use it repeatedly — coaching programmes, progress tracking, communities. We'll give you a straight recommendation for your model rather than upsell the app by default.
- What does gym or studio booking software cost to build?
- A web-based class booking and membership system starts from around £15,000 fixed price. Compare that with per-member platform fees over two or three years and the payback point is usually easy to find.
Let's talk about your fitness & wellness project.
A free 30-minute chat, no obligation. We'll tell you honestly what would help and roughly what it would take.